Brand Protection
Safe Harbor & Brand Protection Compliance
Amazef.com is a UK buyer marketplace operated by SWIFT TRADE GLOBAL LTD. Listings are supplied by independent global Sellers. This Policy explains our notice-and-takedown process under applicable UK law, including the Copyright, Designs and Patents Act 1988 and the Trade Marks Act 1994, together with recognised international IP frameworks where relevant.
Section 1
Amazef.com is operated by SWIFT TRADE GLOBAL LTD (Company Number 16921955), registered in England and Wales. The Platform is a UK buyer marketplace that hosts listings supplied independently by global Sellers.
We maintain a zero-tolerance approach to counterfeit goods, unauthorised replicas, and listings that infringe copyright, design rights, or registered trade marks. This Policy protects rights holders while preserving due process for Sellers.
Section 2 — Notice of Infringement
Rights holders or their authorised representatives who believe a Seller listing on Amazef infringes copyright, design rights, or registered trade marks may submit a formal Notice of Infringement.
Notices must be sent to our Brand Protection Desk by email and include the following information:
Mandatory Information Required for Legal Takedown
Signature
A physical or digital signature of the individual authorized to act on behalf of the owner of the proprietary right that is allegedly breached.
Identification of Work
Clear proof and description of the copyrighted work or registered trademark claimed to have been infringed (including active registration numbers where applicable).
Specific Location (URLs)
The exact URL links of the specific product listings on Amazef hosting the infringing material so our database technicians can isolate the item.
Contact Communication
Active telephone number, corporate physical address, and a certified administrative email address.
Good Faith Affirmation
A written statement that the complainant has a good faith belief that the disputed use is not authorised by the rights holder, its agent, or applicable law.
Perjury Declaration
A statement, made under penalty of perjury, that the parameters provided in the legal notification are completely accurate and valid.
Section 3
Sellers whose listings are removed following a takedown notice may submit a Counter-Notification if they believe the removal was mistaken or that they are authorised to use the material.
A valid Counter-Notification must include:
Verified Merchant Identity
The merchant's verified corporate name, address, and digital signature.
Product Identification
Specific identification of the product item that was modified or hidden, along with its historical URL routing location.
Perjury Assertion
A formal statement under penalty of perjury asserting that the merchant possesses the explicit distribution permissions or that the item was removed due to a profound administrative error.
Jurisdictional Consent
A declaration consenting to the jurisdiction of the courts of England and Wales, where SWIFT TRADE GLOBAL LTD is registered.
Section 4
Amazef applies escalating enforcement measures against Sellers who repeatedly infringe third-party intellectual property rights:
First Verified Offense
Immediate deletion of the specific product listing, an administrative warning issued to the seller, and a structural flag appended to the merchant metadata log.
Second Verified Offense
Immediate and permanent migration of the merchant profile from the "Working" tab into the "Banned" tab on the Super Admin Dashboard.
Financial Escrow Isolation
Where repeat infringement is confirmed, pending and future seller payouts may be withheld for up to 180 days to address chargebacks, UK consumer claims, and lawful rights-holder remedies.
Section 5
All formal legal notifications, cease-and-desist writs, and copyright claims regarding assets cached on the Amazef marketplace framework must be forwarded exclusively to the following official corporate compliance entity:
Amazef Brand Protection Desk